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1. Digital Transformation
2. Week 2
3. Week 2 Quiz on Foundations of Digital Transformation

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• • Video: LectureWeek 2 Conclusion

    . Duration: 1 minute1 min
  • Quiz: Week 2 Quiz on Foundations of Digital Transformation

    10 questions

QUIZQuiz • 25 MIN25 minutes

Week 2 Quiz on Foundations of Digital Transformation

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DUE DATEOct 11, 1:59 PM +07October 11, 1:59 PM +07

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Week 2 Quiz on Foundations of Digital Transformation

Graded Quiz • 25 min

Due Oct 11, 1:59 PM +07

Try again once you are ready

TO PASS 79% or higher

Retake the assignment in 1h 27m

GRADE

70%

Week 2 Quiz on Foundations of Digital Transformation

LATEST SUBMISSION GRADE

40%

1.

Question 1

A company has created a way to digitally scan concert ticket barcodes more efficiently and accurately than reviewing paper tickets. Which type of marketplace disruption is most likely to occur?

1 / 1 point

New market disruption

Value chain disruption

Technological disruption

Architectural disruption

Correct

You're right. Technological disruptions such as this one are created when new innovations improve the fundamental technology of a product or service.

2.

Question 2

A retail store has expanded its loyalty rewards program to better understand the best discounts, sales, and products to offer its customers so that they'll make more purchases. How might you best describe the impact digital transformation has had in this scenario?

1 / 1 point

The company is leveraging data to create a better shopping experience for customers.

The company is trying to avoid competition with value chain competitors.

The company is formalizing a more structured testing cycle.

The company is trying to educate their customers about the cost advantages of its products.

Correct

That's right. By leveraging large amounts of customer data, companies may be able to create value and incentives for their customers.

3.

Question 3

Which of these companies has the most competitive advantage in digital economies?

0 / 1 point

A retail company has monopolized its industry through resource scarcity by acquiring advantageous retail locations.

A company has the largest production in the industry, ensuring that its production costs will be lower.

A company has been providing a service for so long that it no longer has learning curves to overcome.

A company has found a way to specialize in a critical component of a vertical supply chain.

Incorrect

In the digital economy, economies of scale may no longer provide a competitive environment as scaling in the digital environment can be easy and less costly. Review the four underlying drivers with disruptive potential in digital economies in the "Disruption is Not New, Part II" video.

4.

Question 4

Your company is the incumbent in your industry and was able to survive a disruption to maintain its place as one of the three dominant market players. While growth has declined, your sales are still stable. How would you best describe your company's current life cycle phase?

0 / 1 point

Growth phase

Emergent phase

Shakeout

Mature phase

Incorrect

After many firms enter a market during the emergent phase, there are often too many players competing. When a shakeout occurs during the growth phase, firms go out of business, merge, or acquire one another. Your firm's position better aligns with another phase. Review the competitive life cycle in the "Environmental Analysis and the Competitive Life Cycle" video.

5.

Question 5

Despite increasing reports of the dangers of athletes who receive repeated concussions, protective headgear for athletes has featured the same basic design for many years. What could be next for this industry?

1 / 1 point

Protective headgear technology is ready for a disruption.

A dominant design of protective headgear is likely to form.

Sales and growth are likely to be increasing.

Due to over competition, firms will go out of business or go through mergers and acquisitions.

Correct

You're right. Technological advances for protective headgear could emerge and cause an industry disruption. With this new technology, the competitive life cycle would begin again.

6.

Question 6

Which of the following would you classify as a demand pull?

0 / 1 point

Gaming innovations are focused on process, delivery, and service.

Noticing large demand for vintage game consoles, a video game company has released a handheld player that features its original, 1980s-era video games.

An incumbent video game company plans to sell all of its gaming systems with virtual reality headsets by 2020.

Small entrepreneurial firms are experimenting with new innovations in gaming systems.

Incorrect

Technology that is pushed into the market by a company is not a demand pull. Review how competition unfolds in "The Competitive Life Cycle In Detail" video.

7.

Question 7

How would you best describe firms that are likely to experience success during the growth phase?

0 / 1 point

First mover firms

Large, efficient firms

Small entrepreneurial firms

Firms that pioneer innovations

Incorrect

Small entrepreneurial firms who often thrive at innovation may struggle to maintain long-term success during the growth phase. Review how firms fare in "The Competitive Life Cycle In Detail" video.

8.

Question 8

You are reviewing a case study of an industry's firms. Which of the following describes an industry incumbent that is most likely to fail to survive a disruption?

0 / 1 point

One company has been able to reinvent themselves several times in the face of upheavals in market conditions.

Executives of one company don't think they should make such a dramatic shift from the products that have been so successful for them in the past.

One company can use their extensive capital to pivot into developing a new technology that has been introduced by a competitor.

One company is in a niche market, where customers are averse to risk and prefer established name brands.

Incorrect

Incumbent firms often have extensive capital and expertise, which they can use to pivot into more lucrative and promising markets. Review how disruptions impact the competitive order in the "The Liabilities of Incumbency" video.

9.

Question 9

Which of the following would be most likely to strengthen a company's ability to compete in a digital transformation?

0 / 1 point

A company has tightly held complementary assets in distribution channels and in its ability to use a related technology to create a new product.

The product created is innovative, likely to be very popular with customers, and easily replicated.

A company has many tightly held complementary assets in manufacturing and needs to develop its marketing assets in order to be competitive with the new product.

A very small entrepreneur has a patent and is now defending it in court against several large corporations.

Incorrect

The role of complementary assets depends on how important the assets are and how tightly they are held. While this company's manufacturing assets are tightly held, they may not be as important as other assets in this market. Review the role of intellectual property protection and complementary assets in "The Economics of Innovation" video.

10.

Question 10

When analyzing the competitive life cycle, what is the most important question companies should ask themselves during the annealing transition?

1 / 1 point

Is the severity of changes likely to be radical or incremental?

Is there a first mover advantage?

Is there likely to be a single dominant design or multiple designs?

Is this market a winner-take-all, duopoly, or contested?

Correct

Fantastic! During the annealing process, either one dominant design will emerge or potentially multiple competing designs will be able to coexist within the market.